Ambient advertising is a form of none standard advertising, which sometimes can be seen at the bus stops, on public transportation, buildings, everywhere ... It combines ATL and BTL marketing communications. Ambient is not a duplicable campaign, it is a small peace of art, it is prepared for a specific product, a particular customer and a specific target group. It can be characterized as attention grabbing, originality and uniqueness.
An effective ad will be remembered - give your clients a small peace of art!
New car commercial by Volkswagen