HTC is a global brand known primarily from the manufacture of mobile phones and electronic equipment. The project implemented a two-pronged actions with marketing and PR. Care PR campaign exercised over the company Multi Communications.
Objectives of the project:
- promotion of the brand HTC,
- implementation of the "We create the City",
- create a website with a competition module and elements of Social Media,
- integration with social media and statistical tools,
- promotion of the contest and get as many people that give the work (photo or video),
- to reach the target group through ads.
- using the latest web technologies: CSS3 and HTML 5,
- implementation of a dedicated module of the competition with the mechanism of voting,
- advanced integration with Google Analytics and Google AdWords,
- Google AdWords campaign advertising network,
- Google AdWords campaign on the search network,
- Remarketing campaign.
- achieving 32 516 visits to the all actions during the period of two months,
- reached 2 828 460 ad impressions within 2 months,
- the number of all the added work is 509.