The main objective was to obtain the information related to the history of the Jews. The activities were carried out in many countries, and the result was an increase in direct visits the site and engage users.
Objectives of the project:
- campaign in the search engine ranges,
- Increasing awareness of sztetl.org.pl.
- campaign conducted in four languages: Polish, English, German and Hebrew,
- conducting outreach activities in the browser,
- campaign conducted in foreign markets: Australia, Canada, Ireland, Israel, New Zealand, United Kingdom, United States.
- display advertising: 10 053 539 million,
- visit the site of the campaign: + 40%,
- search CTR: 1.93%,
- campaign period: 12 m / c.